USER NEEDS: From my user research, I derived the basic needs that Roomr would need to solve for.  On Maslow's Hierarchy of Needs, Roomr would be answering to a problem of productivity. 

USER NEEDS: From my user research, I derived the basic needs that Roomr would need to solve for.  On Maslow's Hierarchy of Needs, Roomr would be answering to a problem of productivity. 

USER DESCRIPTION: Our primary user was Clara, a college student at UCLA who shared an apartment with 3 other students.

USER DESCRIPTION: Our primary user was Clara, a college student at UCLA who shared an apartment with 3 other students.

USER DESCRIPTION: Our secondary user was Vanessa, a stay-at-home mom who wanted to track the progress of her children's chores.

USER DESCRIPTION: Our secondary user was Vanessa, a stay-at-home mom who wanted to track the progress of her children's chores.

DIAGNOSIS: After understanding my users and their needs, I focused on understanding what basic frustrations they had.

DIAGNOSIS: After understanding my users and their needs, I focused on understanding what basic frustrations they had.

COMPETITIVE ANALYSIS: While Roomr would possess some capabilities that alternatives GoogleTask and WeDoist currently provide, it would differentiate itself in the the following areas: accessibility by phone (competitors do not offer mobile apps of their services at the moment); ease of use; customizable data diagrams and charts for organization; and responsiveness ie. the ability to send phone notifications to users.

COMPETITIVE ANALYSIS: While Roomr would possess some capabilities that alternatives GoogleTask and WeDoist currently provide, it would differentiate itself in the the following areas: accessibility by phone (competitors do not offer mobile apps of their services at the moment); ease of use; customizable data diagrams and charts for organization; and responsiveness ie. the ability to send phone notifications to users.

ENTRY PLAN: In short, the concept of Roomr was to help make shared household planning and organization less tedious and muddled by providing easy-to-use visual tools as well as a digital social space for groups to gather, talk and coordinate.   

ENTRY PLAN: In short, the concept of Roomr was to help make shared household planning and organization less tedious and muddled by providing easy-to-use visual tools as well as a digital social space for groups to gather, talk and coordinate.   

 BASIC FEATURES: As depicted in this mockup of the Roomr interface, there would be simple visualizations of data and a messaging system.

INNOVATION STRATEGIES: Inspired by Larry Keeley's Ten Types of Innovation, I developed 6 specific innovation strategies to differentiate Roomr apart from competitors. 

INNOVATION STRATEGIES: Inspired by Larry Keeley's Ten Types of Innovation, I developed 6 specific innovation strategies to differentiate Roomr apart from competitors. 

Below is the full presentation:

ROOMR

DESIGN STRATEGY 

As the final project for our Strategic Innovation in Service and Product Design course, I developed a design strategy for a household organizational app called Roomr.

While a college student, I noticed that my and my friends' apartments lacked a solid system of organization about household issues. Too frequently, this resulted in someone having to take up the bulk of the responsibilities, missed deadlines and/or miscommunication.

Roomr helps to alleviate the common problem of distributing responsibilities and tedious tasks among living companions by providing an official platform on which to organize and coordinate shared documents, chores, bills and supplies. Some key features it would have are: fillable charts and diagrams for roommates to fill out; a notification system for upcoming deadlines; a messaging system for roommates to communicate collectively.  

Skills: User Research, Strategy, Branding, Concept Design