CITIBIKE APP 2.0
DESIGN IN PUBLIC SPACES
As a bike sharing program in New York City, Citi Bike came to SVA IxD for ideas on how to expand their user base beyond just everyday commuters who buy annual passes. The challenge we were tasked with addressing was: how can Citi Bike raise awareness of their program among tourists from the US and abroad and sell more 24-hour and 7-day passes?
After interviewing tourists and trying out the service ourselves as first-time users, my teammates, Sam Carmichael, Sunnie Sang, Matthew Brigante, and I came up with the following solutions, told through the story of a tourist from Scotland, Laura.
Skills: user research, user journey, interface design